MIAMI, Fla. – July 14, 2011 – PRISA DIGITAL, the new group designed to lead the digital transformation of PRISA, and Assured Labor, the premier recruitment platform for jobs in emerging markets, announced today that they are partnering to connect Mexican workers with local jobs using mobile phones and the Internet. Assured Labor also announced that it has registered more than 100,000 job seekers in Mexico and over 800 companies have posted jobs through the service.
PRISA brings its growing base of digital assets throughout Latin America including www.elpais.com, www.as.com, www.los40.com, and many more, to promote Assured Labor’s Mexican brand EmpleoListo (www.EmpleoListo.com.mx). Assured Labor will join PRISA DIGITAL’s portfolio and enable PRISA to engage with hundreds of thousands of Mexicans.
“We’re thrilled to partner with a powerhouse like PRISA DIGITAL to support our continued growth in Latin America,” said Assured Labor’s CEO David Reich. “With a growing base of over 100,000 candidates, this partnership will help us to connect thousands more Mexicans with great jobs in their local communities.”
Founded in 2008 at the MIT Media Lab, Assured Labor enables mid-to-low wage workers in emerging markets to connect with job opportunities using mobile phones and the internet. Assured Labor launched its job platform, www.EmpleoListo.com.mx, in Mexico in October 2010 in collaboration with the country’s largest wireless carriers.
Alvaro Palacios, VP of Sales & Operations for PRISA DIGITAL Americas, said “Assured Labor’s innovative service has the potential to enable anyone with a cell phone to rapidly connect with job opportunities. This partnership will enable PRISA DIGITAL to engage with hundreds of thousands of Mexicans while supporting Assured Labor’s growth.”
Assured Labor’s service, EmpleoListo, enables job seekers to register at www.EmpleoListo.com.mx and receive text-messages when companies are interested in contacting them about job opportunities. Businesses can contact a set number of candidates for free each month or choose larger paid plans. The service is offered free of charge for job seekers.
ABOUT PRISA DIGITAL:
PRISA DIGITAL is the new area designed to lead the digital transformation of PRISA, the leading media company in the production and distribution of news, entertainment and education in the Spanish and Portuguese speaking world. With a focus on multi-channel access, it has over 100 websites, visited by over 24 million users a month across different segments including Print, Radio, TV, Publishing and Online. PRISA is at the forefront of multi-device content distribution with an ambitious launch strategy offering products and services tailored to the consumption habits of users through smartphones, PDAs, game consoles, and other mobile devices.
About Assured Labor, Inc.
Assured Labor revolutionizes hiring in the Emerging Markets. The service leverages the power of mobile phones and the internet to rapidly connect employers with the best mid-to-low wage candidates. Assured Labor’s Latin American brand, EmpleoListo, is currently running in collaboration with the region’s largest wireless carriers. For more information please visit www.AssuredLabor.com and www.EmpleoListo.com.mx .
For PRISA DIGITAL media inquiries, please call (786) 417-4430 or email [email protected]
For Assured Labor media inquiries, please call (888) 274-2561 or email [email protected].